Construction
$890K
Recovered 68 stalled projects in 6 weeks
Material errors caught before crews arrived, and schedule conflicts resolved on their own.
The team behind your whole business.
For restaurants, salons, CPA firms and trades: custom software and CRMs, websites that take orders and bookings, and an AI receptionist on your phones. One team in Ridgewood, NJ builds and runs all of it.
- Software & CRMs
- Websites & ordering
- AI receptionist
- Payments & POS
- Security & IT
- Marketing & studio
Technology partners
Six jobs. One system underneath.
Backlineflow builds and runs the whole digital side of a business: custom CRMs and software, ordering and booking, a 24/7 AI receptionist, the website, marketing and content shot in-house, and security and IT. Based in Ridgewood, NJ, working with businesses across the United States.
CRMs, client portals, operations dashboards, and full platforms for conferences, distributors and firms. If the tool you need doesn’t exist, we build it.
Custom CRMsClient portalsOps dashboardsEnterprise platforms
Fast, mobile-first sites. Ordering on your own site with no per-order commission, booking that works at 9 PM, and texts that confirm and remind.
Custom websitesCommission-free ordering24/7 bookingSMS confirmations
It books the appointment or takes the order, texts a payment link during the call, and hands the caller to you with a one-line summary when it matters.
Books and takes ordersWarm transfer to youPayment links by textTranscripts in your CRM
Deposits and invoices by text, monthly billing that starts when you go live, Clover and Square set up right, and online checkout.
Deposits and invoicesAutomatic billingClover and SquareOnline checkout
UniFi cameras with no monthly licensing, commercial WiFi, backups and two-factor, and a security scan on every site we run, every week.
UniFi camerasCommercial WiFiBackups and 2FAWeekly security scans
Local SEO and your Google profile, ads traced to the lead they produced, review requests, and photo, video and drone shot in-house.
Local SEOAds with attributionReview requestsPhoto, video, drone
From first call to launch.
You see a working demo of your own business before you sign anything. After launch, the same team keeps it running.
Discovery
A call or a visit. We measure your current site’s speed and problems live.
Demo
A site built for your business, often ready the same day.
Proposal
Scoped to the plan you pick, with the payback worked out in your numbers.
Build
Phases and dates you can check on your own status page.
Launch
The monthly plan starts: hosting, security, updates and support.
Care
A customer ID, phone support around the clock, and weekly checks.
2,847
Tickets resolved
486
Projects recovered
38.5
Hours saved per week
340%
ROI vs manual
Aggregate results across Backlineflow customers (2026).
Restaurant
$30K/yr
Recovered the orders a busy phone kept dropping
The AI receptionist answers every call, books tables and takes takeout, day and night.
Warehouse
$340K
87% fewer inventory errors in month one
Live sync with picking checklists. Stockout prevention saved $340K in rush shipping.
Don’t take our word for it.
Call the number. An AI named Ava picks up. Ask what a website costs. Ask her to book you Tuesday at 7. She answers, she books, and she texts you the link before you hang up.
(551) 239-1701Live now, day and night
From our Google reviews.
Owners, in their own words, from our Google Business Profile.
“Helped me and my dad organize our inventory management and our POS system.”
Retail owner · Bergen County, NJ5-star Google review “Our online store was a little messy before. They cleaned things up, made the checkout easier, and helped the whole site feel more put together. Really happy with how it came out.”
Owner, online retail store5-star Google review “Helped us get our bookings and follow-ups more organized. It made running our mobile detailing business a lot easier. Great service and easy to work with.”
Owner, mobile detailing business5-star Google review “Improved our online ordering and cut down on monthly fees. The process was simple, communication was clear, and everything works well. Definitely recommend.”
Owner, restaurant5-star Google review
What’s it worth to you?
Pick your business. Move the sliders. See what walks out the door every year, and what stays with the right setup.
Your menu. Your margin. Answered at the rush.
What we build for restaurants
Commission-free orderingReservationsAI receptionistDigital menusReels & videoPOS setup
Ninety days in
- Online orders come in on your own site with no per-order commission and print in the kitchen.
- Every call during service is answered on the first ring, and every order and reservation from it is logged.
- Your menu, hours and specials match on the site, the ordering page and Google.
2.3×foot traffic at one restaurant group in a quarter
See the restaurant pageSold before you open. The line keeps moving.
What we build for cafés & bakeries
Commission-free orderingCatering pagesDigital menusSMS confirmationsGift cards & loyaltyPhotography
Ninety days in
- Pre-orders come in on your own site with no per-order commission.
- Catering requests arrive through a form with a deposit, not a DM.
- Sold-out items disappear from the site the moment the register marks them out.
Booked before doors. Built for 11 PM.
What we build for bars & nightlife
ReservationsEvent pagesAI receptionistReels & videoSocial managementUniFi cameras
Ninety days in
- Table and bottle-service reservations come in online and confirm by text.
- Private-event inquiries land in one place with a quote and a signed agreement.
- Calls during service get answered on the first ring and logged, closing time included.
Booked at 9 PM. Fewer empty chairs.
What we build for salons, barbers & spas
Online bookingSMS remindersAI receptionistReview managementReels & videoGift cards & loyalty
Ninety days in
- Appointments book themselves online, after hours included, by provider.
- Every client gets a text confirmation and a reminder, with one tap to reschedule.
- Every call is answered on the first ring, booked or transferred, and logged.
Every class, booked. Signed up by phone.
What we build for fitness & wellness
Online bookingMembership sign-upSMS remindersClient portalEmail & SMS marketingAccess control
Ninety days in
- The class schedule on your site is the live one, with a working book button.
- New members sign up, sign the waiver and put a card on file from their phone.
- An opened spot texts the waitlist without anyone at the desk.
Tax season on rails. No chasing documents.
What we build for cpas & accounting
Client portalOnline schedulingDocument collectionDeadline trackingAI morning briefingAI receptionist
Ninety days in
- New clients book online and get an SMS confirmation with intake attached.
- Every engagement has a missing-documents checklist, with reminders until it is complete.
- Partners start the day with a briefing of what came in overnight and what stalled.
+32%more clients per partner at a regional CPA firm
See the CPA pageIntake never sleeps. No case slips through.
What we build for law firms
24/7 AI intakeBooking + intakeConflict pre-checkE-signClient portalAI morning briefing
Ninety days in
- After-hours calls are answered on the first ring and taken through preliminary intake.
- Party names from intake run through a conflict pre-check before a consult is confirmed.
- Engagement letters go out for e-signature and file to the matter when signed.
+27%billable hours captured per attorney
See the law firm pageNo lead goes cold. No renewal slips.
What we build for insurance & financial
Quote requestsOnline bookingCustom CRMSMS follow-upE-signAI receptionist
Ninety days in
- Quote requests land in the CRM with a producer assigned and a text sent.
- Leads that go quiet get a follow-up by email or text, with consent on record.
- Renewals and annual reviews sit on a timeline with reminders before the date.
Every listing shot. Every lead routed.
What we build for real estate
Brokerage siteTour bookingDrone + videoLead routingAI receptionistLocal SEO
Ninety days in
- Every listing goes live with aerial, interior and walk-through media.
- Tour requests book online with a text confirmation and a reminder.
- Hot leads reach the agent in minutes, and unclaimed ones escalate to the team lead.
Sell everywhere. Never oversell.
What we build for retail & e-commerce
E-commerce storePOS & inventory syncGift cards & loyaltyPhoto & videoGoogle Business ProfileLower card rates
Ninety days in
- The online store and the register share one inventory count.
- New arrivals are listed online the day they hit the floor.
- Every ad and email campaign reports the orders it produced.
4×brand reach for a specialty retailer
See the retail pageChange orders signed. Margin tracked live.
What we build for construction
Quotes + e-signDispatch & schedulingLive job marginAI morning briefingQuickBooks syncAI receptionist
Ninety days in
- Change orders get signed on the client’s screen before the extra work starts.
- Every job shows its cost and margin live, synced with QuickBooks.
- Dispatch runs from one board that knows every crew, truck and material order.
$890Kprofit recovered across 68 stalled projects
See the construction pageEvery call answered. Every ticket closed.
What we build for hvac & plumbing
24/7 AI receptionistDispatch & schedulingTicketing & follow-upsQuotes + e-signReminder campaignsGoogle Business Profile
Ninety days in
- After-hours calls are answered on the first ring and booked or transferred.
- Each dispatched call shows which truck has the part before the tech leaves.
- Replacement quotes get e-signed on the customer’s phone and become jobs and invoices.
75%of inbound tickets resolved without a person
See the HVAC pageBooked while you work. Reviews win the block.
What we build for home & auto services
Online estimatesSMS remindersAI receptionistDispatch & schedulingQuotes + e-signReview management
Ninety days in
- Estimate requests from the site, the phone or a DM get answered and booked.
- The crew’s day is routed by area, and each customer gets a text with their window.
- Each finished job sends a review request, and the reply goes up under your name.
One feed. One count. Errors caught early.
What we build for warehouse & logistics
Live ops feedPicking checklistsInventory syncQuickBooks syncClient portalsUniFi cameras
Ninety days in
- Receiving, picking and shipping post to one feed the office can read.
- Every pick is confirmed line by line before the label prints.
- Count drift and reorder points show up in the morning briefing before a stockout.
87%fewer inventory errors in month one
See the warehouse pageFewer no-shows. Every call answered.
What we build for medical & dental
Online schedulingIntake formsSMS remindersAI front deskPatient portalLower processing
Ninety days in
- Patients book online, pick a provider and visit type, and get a text confirmation.
- New patients complete intake forms on their phone before the visit.
- Every appointment gets a text reminder, and a cancellation opens the slot to the waitlist.
Delivery apps take up to 30% of a delivery order. Ordering on your own site takes no commission.
Kept in your pocket, year one
$33,280
- Paid to the apps every year
- $33,280
- With ordering on your site
- $0
App commissions of 15% to 30% on delivery, from DoorDash and Uber Eats merchant pricing, checked October 2026. Assumes your regulars order direct once your own site takes orders. Estimates for comparison, not a quote. The free 7-day trial proves your real number.
Three jobs. One team. One bill.
One team builds it, runs it and answers for it. You get one bill and stop chasing five vendors.
One planPresence, System or Max
We build itWebsite, ordering, booking, CRM, custom software
We run itHosting, updates, weekly security scans, the AI line
We answer for itOne number, day or night, for changes and tickets
Vendors to manage1
Every plan starts with a free 7-day trial. No card.
Questions owners ask us.
Still deciding? Call the line and ask Ava. She can answer these and book you a call.
Call (551) 239-1701What exactly do you build?
The whole digital side of a business: the website with ordering or booking built in, a custom CRM or a full custom platform when off-the-shelf doesn’t fit, an AI receptionist on your phones, the marketing and the photo, video and drone content behind it, POS and payments, and the cameras, WiFi and IT underneath. One team builds it and runs it.
Do you build custom software for larger companies?
Yes. We built the platform for a national medical conference and an operations platform for Tax on Time, a CPA firm, and we are building a wholesale ordering store for a food distributor. Custom work is scoped in fixed-price phases, with a monthly support plan after launch.
Do I have to replace the tools I already use?
No. We build on top of what you have: Clover, Square, Toast, QuickBooks, Google, your phone number. If something has to change, we say so up front and we handle the move.
What does it cost?
Every business is scoped to what it needs, so there is no fixed price list. Three ways in: Presence, System and Max, each a one-time build plus a flat monthly. You get an exact number on a short call, and every plan starts with the free trial.
What drives the price?
How much we build and how much we run. The build depends on the pages, the ordering or booking, the custom CRM and the tools we connect. The monthly depends on hosting and support, the AI receptionist and how many minutes of calls it handles, and marketing. You get the exact number on a short call.
How long does it take?
You see a working demo of your own business, often the same day. Most websites go live in 1–2 weeks. Bigger custom software runs in phases, with dates you can check on your own status page.
What do you need from me?
A short call about what you sell, how customers reach you and what breaks. Then your logo, photos, menu or service list and hours, and access to what we connect: your POS (Clover, Square or Toast), your calendar or booking tool, and, for the AI receptionist, your phone line, which we forward to it.
Who owns it?
You do. You own all of it: the website, the ordering or booking, and the custom CRM behind it. Your customers' names and numbers stay with you.
Who answers my phone?
An AI receptionist trained on your business. It answers on the first ring, books or takes the order, texts the confirmation, and warm-transfers to a person when it matters. Call our own line at any hour and you’ll hear it work.
Do you only work in New Jersey?
No. We are based in Ridgewood, New Jersey and work in person across North Jersey and New York City, and we build and run for businesses across the United States. Cameras and networking are installed on site in our area; everything else runs remotely.
What if it doesn’t work for my business?
You find out before you pay. Free 7-day trial: we set up one real piece of your business and run it live for a week; the results report comes at the end of the week. There is no card and no contract to start, and if it isn’t real by the end of the week, you walk away and keep what we built.
See what we’d build you.
Tell us how you run today. We come back with a demo of your own business, often the same day.
Or write to admin@backlineflow.com. Free 7-day trial, no card.
- A short callWhat you sell, how people reach you, what breaks.
- A demo of your businessYour own site and system, built before you sign.
- A plan with your numbersPresence, System or Max, signed online.